Top 5 Tips For Selling Your Home in 2014

Great Photographs:

A study says great photos can increase  “The Perceived Value” of your home by about 13%.  Another study shows that about 21% of buyers view videos of a home before making a decision to schedule a showing with a real estate agent.  In todays market environment online views from prospective buyers equates to the first showing of the property.  This is why The Reata Realty Group uses professionally trained architectural photographers because “You only have one time to make a great first impression”.


The Reata Realty Group believes a home staged by a professional stager is another way to increase “Perceived Value” of your home.  So we use a home stager to enhance the homes look and feel to prospective buyers and to increase the effects of the photography.  Again think first impressions.  Remember this, “You live in a home one way and you market a home in a different way”.


Making minor and major repairs will give you an excellent return on time and money.  If you want top dollar for your home, then buyers expect the home to be in top condition.

Curb Appeal:

I know you’ve heard this many times.  Curb appeal is important, “if they hate the outside they won’t get out of the car to see the inside”.  Keeping the outside up is just as important as the inside.  Most buyers will do a “drive by” on homes they are interested in before scheduling a showing appointment.  Remember, this is your second showing.


One of the most critical aspects of selling your home is the price or position in the market.  Positioning your home in the market compared to other available homes, is crucial for getting buyers inside the home.  Buyers have too much information to be fooled and most will not even consider a home that has positioned itself outside the value zone of other comparable homes.  Over priced homes will not make it through the first two showings.

The Reata Realty Group includes these steps in our “79 Point Marketing Plan”.