Selling A Home Yourself?  Check Out These Statistics Before You Do.

For Sale By Owner (FSBO) Statistics

FSBOs accounted for 9% of home sales in 2012. The typical FSBO home sold for $174,900 compared to $215,000 or 18.3% less than for agent-assisted home sales.

 

FSBO methods used to market home:

  • Yard sign: 48%
  • Listing on Internet: 32%
    • For-sale-by-owner websites: 20%
    • Sites with real estate listings (e.g. Yahoo!, Google, etc.): 11%
    • Social networking websites (e.g. Facebook, Twitter, etc.): 10%
    • Video hosting websites (e.g. YouTube, etc.): 2%
  • Friends, relatives, or neighbors: 30%
  • Print newspaper advertisement: 14%
  • Open house: 12%
  • Direct mail (flyers, postcards, etc.): 2%
  • Video: 1%
  • For-sale-by-owner magazine: 1%
  • Television: 
  • None: Did not actively market home: 31%
  • Other: 2%

Most difficult tasks for FSBO sellers:

  • Understanding and performing paperwork: 18%
  • Getting the right price: 14%
  • Preparing/fixing up home for sale: 11%
  • Helping buyer obtain financing: 6%
  • Attracting potential buyers: 6%
  • Selling within the planned length of time: 6%
  • Having enough time to devote to all aspects of the sale: 1%
Results show the average sales price of a “For Sale By Owner” vs a Realtor, is 13% more for the Realtor listed home.

 

Source: 2012 National Association of REALTORS® Profile of Home Buyers and Sellers