Is your website appropriate for a mobile interface?
Today, more than ever, potential clients are doing the majority of research on real estate agents and brokers on their mobile devices. So, how do you keep up with an increasingly mobile world and let your business flourish? Writers at RISMedia recently spoke with Dominic Morroccoo, co-founder of M Squared Real Estate (D.C.) and Miguel Berger, president of Better Homes and Gardens Real Estate Tech Valley (NY) on how they’ve optimized their websites for usage on mobile devices.
A recent study revealed that 67% of M Squared Real Estate’s website traffic comes from mobile users. As a result, the company has taken a proactive stance and revamped their website so that it “fluidly changes according to the user’s screen size”, ensuring that customers have access to all content (which is consistently presented in a pleasing format), regardless of what device they’re using to access the website.
The trick has been to allow their website to adapt to different screen sizes, which greatly reduces customer frustration (who of us hasn’t had issues with zooming in and out to find the link we’re looking for?).
Berger has taken a similar approach with his company; he similarly thinks that websites should be designed to be viewed on all screen sizes.
It’s important to maintain your brand across all devices, and experts warn that inconsistency risks diluting your brand. This is why it is important to keep up with the mobilizing trend and make your website compatible with all types of devices including smartphones, desktops, and tablets.
Miguel Berger also recommends building a lasting relationship with vendors who are able to keep up with advances in technology (he says what is new today will be outdated in a few years). He believes that the proper mindset is to think of it as trying to maintain a virtual office, not build a mobile website.
It’s important to figure out how much of your website traffic is coming from mobile devices (chances are it’s more than half!), and then get to work on redesigning your website to be mobile-friendly. The customer should never have to struggle to find information on your site because of formatting issues.
To read the original article from RISMedia, click here!